Anthony, The cargo-cult science of subliminal persuasion, Skeptical Inquirer, 16, 260–272, 1992. Sidis Boris, The psycholohy of suggestion a research into nature of man and society, New York, D.Scripture Edwar Wheler, TheNew Psychology, New York, Charles Scribner’s Sons, pg.Jastrow Joseph & Peirce Charls Sanders, On small differences of sensation, Memories of the National Academy of Science, 3 (1885), Presented: 17, October 1884.Robert, Reviewed Work: The Doctrine of Primary and Secondary Sensory Elements by Boris Sidis, The Journal of Philosophy, Psychology and Scientific Methods, Vol. Phillip, Priming with and without awerness, Perception and Psychophisics, 36 Vol. Merriam-Webster Dictionary, Subliminal, Available,.Mark, Is the unconscious smart or dumb? American Psychologist, 47 (6): 761–765, 1992. Branislav, Podsvesne poruke i marketing, Belgrade, Impact of Internet on Business Activities in Serbia and Worlwide Synthesis, pgs. Brenda, Sensors, Filters, and the Source of Reality, Journal of Scientific Exploration, Vol. Packard Vance, The Hidden Persuaders, London, Longmans, Green & CO, 2007, page 31.This is a very unusual method of manipulative persuasion technique for individuals and the masses exposed to the effects of subliminal marketing. This is the main danger of subliminal messages bypassing reasoning insert direct information in a mind that cannot be confronted. It is especially important to note that reason cannot resist this type of message because it is not recognized, it is circumvented even in the stage of stimulus. Very weak signals, stimuli below the threshold of conscious perception are not registered consciously. Content placed so as to address consumers at the subconscious level is called subliminal messages or subliminal. ![]() Subconscious communication is often far more effective than direct addressing, provoking, and causing the desired effect, sometimes completely contrary to what the content posted seems to indicate. ![]() Subconscious communication is a technique that marketers will use more and more, so in the design and realization of promotional activities, they combine the knowledge of other sciences and the latest technological inventions. The message is concealed, transformed, and communicates with consumers with associative connections at the subconscious level. Some content can be so well crafted that consumers are not aware that they are actually part of the promotion activity.
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